In this short video we see Consultant Plastic Surgeon and Medical Director of Cosmetic Courses Adrian Richards answer the FAQ; What are my online marketing options for my aesthetic clinic?

If you would like to find out more about our aesthetic training courses please visit our website

Set up in 2001 by RealSelf Top 100 Plastic Surgeon Mr Adrian Richards, Cosmetic Courses is one of the UK’s largest Botox training providers. With a diverse team of expert trainers boasting a combined 113 years of experience in the aesthetic industry and having trained and mentored over 4500 doctors, dentists and nurses we are well equipped to provide you with the knowledge, practical skills and business support to help you set up your own profitable aesthetic practice.

Online marketing, SEO PPC what do all of these terms mean? well it’s complicated so there are specialists who just focus exclusively on getting your website shown on particular search terms. Just to quickly run over it PPC is where you pay Google specifically for a certain term when anyone puts in a certain term it appears in the paid for advertisements. SEO is getting your website to rise in the organic listings not the paid for ones its to get your website above someone else’s website. Lots of different ways of doing each of these, PPC can be very very expensive so if you are considering PPC a word of caution focus on very specific terms so if you put in dermal fillers if you pay anyone who searches dermal fillers they may be in Aberdeen your clinic might be in Kent. You only want people in your area searching the terms that you do so do you for instance want your website to appear if someone puts ‘bad dermal fillers’ or ‘terrible results from dermal fillers Kent’ you don’t want your website to appear so just be very very careful because it will be extremely costly PPC and remember every time someone clicks on that link you are paying so if you are considering going down the online marketing route it’s really important to perhaps talk to us first for a little bit of advice about what to do and most importantly to avoid some of the pitfalls that you can make and find someone that you trust and work with them.

Richard Averell
Richard Averell

I am building an online business and am following the guidance provided by the One Month Mentor and the Partnership to Success programs developed by John Thornhill.

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