online marketing moves at the speed of light. to keep up, you need a strong foundation with the judgment to think critically, act independently, and be relentlessly creative. your customers, prospects, and partners are the lifeblood of your business. you need to build your marketing strategy around them. step one of marketing is understanding what your customers want, which can be challenging when you’re dealing with such a diverse audience. learn how to position your marketing strategy into a sustainable, roi-positive revenue engine for your brand. gone are the days of shallow branding. leverage metrics to build a solid revenue stream. when people spend money, they’re thinking with both their rational and emotional brains. the most effective marketing frameworks appeal to both. storytelling is one of the most powerful tools that your company can wield to build customer connections.

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intro 00:00
overview 00:06
website 01:55
convert 06:25
funnel 11:08
SEO 13:22
social media marketing 15:30
social media networks 18:27
video marketing 22:17
email marketing 24:31
email marketing plan 27:57
content marketing 30:52
content planning 33:00
mobile marketing 35:25
key performance indicators 37:21

Richard Averell
Richard Averell

I am building an online business and am following the guidance provided by the One Month Mentor and the Partnership to Success programs developed by John Thornhill.

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